Our Strategy

Strategy 2024–2026

Our Vision

A thriving Tokelau community where our people are empowered, our language and culture are celebrated with pride, and partnerships are strengthened with Māori and Pasifika communities fostering unity, mutual respect, and well-being for all.

Our Mission

To uplift our tupulaga Tokelau (youth) through cultural pride, leadership, and well-being — sharing our heritage, honouring traditions, and building a future of unity and respect with Tangata Whenua and Pasifika communities.

Our Core Values

Faith

Grounding our community in spiritual values that unify and strengthen our people across generations.

Family

Nurturing the bonds of kaiga (family) as the foundation of Tokelauan identity and collective strength.

Inclusivity

Welcoming all members of our community with open arms, ensuring every voice is heard and valued.

Unity & Diversity

Celebrating our unique Tokelauan heritage while fostering connections with Māori and Pasifika communities.

Strategic Goals

Promote Faith, Health & Wellbeing

  • 2+ church partnerships established
  • 1+ health provider partnerships
  • Faith and wellbeing integrated in all major events

Honour, Share & Connect with Tangata Whenua and Pasifika

  • 4+ joint events annually with Tangata Whenua/Pasifika communities
  • 3+ new partnerships annually with Māori and Pasifika organisations
  • 50% youth participation in cross-cultural programmes

Strengthen Regional & Community Engagement

  • 10% annual growth in event attendance
  • 3+ regional partnerships
  • 2+ National Kilikiti (Pacific Cricket) tournaments
  • Participation from 6+ national/international regions by end of FY26

Empower Young Leaders

  • 10+ youth involved annually & 2 youth-led initiatives yearly
  • 5+ youth in Gagana Tokelau speech showcase
  • 10+ language workshops through fatele (dance)/pese (song)
  • 4+ traditional skills workshops in carving and weaving

Increase MTTA Visibility in Auckland

  • 20% annual growth in digital engagement
  • MTTA engagement at 8+ external events yearly
  • Secure media coverage (radio, print, or digital) 3+ times annually by 2026

Improve MTTA Operations, Governance & Compliance

  • Reincorporated under 2022 Act by mid-2025
  • 3+ active subcommittees & monthly newsletter distributed to members
  • Frequent post-event survey to improve members' experience and build the MTTA database